Sesame Street Goes Social

Last year, my sisters and I randomly asked my mother a question, “Did you ever get sick of watching Sesame Street with us when we were young?” Her answer sort of surprised us. She said that she did not really mind watching the show with us because it always had an uncanny way of making her laugh. That's exactly what I was reminded of when I saw this article. Through bringing in big name celebrities and telling jokes that go way over the heads of children, Sesame Street has always had it’s ability to still entertain a more mature audience. Now, Sesame Street has taken another step by using social media to connect with their older base.

The numbers speak for themselves. The Sesame Street Facebook page has over a 125,000 likes, and their Twitter account has over 268,000 followers. All of these numbers pale in comparison to Elmo’s Facebook page, which has over 457,000 likes. Also, Elmo is all over YouTube.

YouTube is really where Sesame Street succeeds with social media the most. They post some of their clips from the show so that everyone can see them at anytime. Many of these clips have gone viral. Here’s one video where Grover gives his own take on the well-known Old Spice commercial.

It's really cool how a child and adult could both watch these videos, and enjoy them for different reasons. Here’s another one that parodies HBO’s hit show TruBlood…

Furthermore, Sesame Street is yet another brand that has used social media to reach out to a different audience than they normally wouldn't be able to engage with. By creating content that is entertaining for all ages, Sesame Street continues to not be just another "kid show." I am sure that by maintaining their current strategy, they will keep on growing their popularity with an older audience, achieving a kind of a "cult following" on the Internet. I for one can personally guarantee that with their funny jokes and lighthearted humor, they got a 'like' and 'follow' from me.