Can Twitter Replace a Website?

Kamchatka Site Demo from Kamchatka on Vimeo.

Twitter is becoming an important part of every business's attempt to market their brand online. But has Twitter become so important that it can replace an actual website itself? That is exactly what a company called Kapchatka Digital Locro of Buenos Aires, Argentina has done to their website (http://www.kamchat-k.com/index_en.php). They have one main Twitter page as a homepage and then several other Twitter pages as the content sections of the website. By using the new Twitter, people will be able to search for the things that they are looking for. As more people get on Twitter, this could become useful since people will have no need to leave Twitter to learn information about them. Also, websites are expensive, and for some small businesses, they can be a very heavy burden to run.

So all of the positives considered, I still think that this is one risk not worth taking. By doing a little research (yes, I had to literally research), I've come to the conclusion, or even better, educated guess, that Kapchatka is a social media communications firm, not much unlike the one I intern for. I guess that this new Twitter website is supposed to show that they are "cutting edge," and that they think out of the box. Obviously, they are cutting edge, but I believe that they may be too cutting edge for their own good. The fact is that even though Twitter is continuing to grow in popularity, it is no where near popular enough to be able to reach out to everyone online. Getting acclimated to Twitter takes time, and a person who would be interested in their services would need to be a Twitter user himself to be able to fully understand what products they offer. I consider myself to be very acclimated with Twitter, and even I was confused. Also, far more people are on Facebook than Twitter. If they really wanted to make it easier for potential clients and their selves, they would have created a very in depth Facebook page using custom tabs. Therefore, although their idea is creative, I believe that it is just way too far ahead of its time.