Well since I have done my share of writing this past week. I think I am going to keep this final blog post short and sweet.
This class has been a very interesting class for me to take. Although I feel that I have not learned anything that has truly shaken me, I still feel that taking this class has been very beneficial. I have been able to study case studies closely. Also, I feel that I have connected with the rest of the class and engaged in very interesting conversations on social media topics.
Even though I am not going to commit to continuing this weekly blog, hopefully, I will manage to write down some random thoughts every once in a while, and promote it through Twitter. We’ll have to wait and see. But until then, good luck on finals and have a very Merry Christmas!!!
Last blog post, I wrote how MySpace was integrating with Facebook by allowing people to connect with Facebook, but still explore content from MySpace. This week, the world of social media witnessed yet another integration.
On Thursday, location sharing service Gowalla released their latest edition, Gowalla 3, which integrates Foursquare and Facebook Places into one interface. Now when someone uses Gowalla, they can see where all their friends check in regardless of what platform they used. Also, if someone uses Gowalla to check in, they can still be eligible for the deals that may exists for a user who checks in with Foursquare or Facebook Places. This was a very bold move by Gowalla. Like I have said previously, Gowalla has the best experience, but was just lagging in the footrace to get users early on. Currently, it only has 600,000 users compared to Foursquare’s 5 million, and it was only time until they fell so far back that they became irrelevant. Now by adding integration and a few other cool features, they may have not only given themselves a second chance at success, but also rewrote the rules for social networks.
Last week’s decision by MySpace to integrate with Facebook was an interesting one, but not game changing. This on the other hand is really quite unprecedented because you would not expect a young start up to admit their competitor’s success so early on. Yet, I would not call this surrender, but more a medium shaping event since it no longer matters what service your friends use. Perhaps if MySpace did a variation of this earlier, they would have been better off. Then again, it’s possible that Foursquare and Facebook will block the people that check in with Gowalla so we’ll need to watch how this all plays out. Regardless, integration could be the next big wave for entrepreneurs in social media where no longer is it necessary to beat Facebook, but rather it is vital to live off it. Therefore, Gowalla’s decision to integrate doesn’t just affect location sharing, but social media as a whole.
This week, MySpace officially threw in the towel. On Thursday, MySpace and Facebook announced a deal that would allow for people to go on MySpace using their Facebook account while bringing all their information from Facebook with them. Once they are on MySpace, they can gain new likes and interests as if they were on Facebook. MySpace is calling this "The Facebook Mashup".
Although this signals the official end for MySpace as a Facebook competitor, the signs of the end have been coming for a while. In September, MySpace relaunched itself with a new logo, saying that they are no longer a social network. Instead, they are now involved with social entertainment by promoting online media. Even though MySpace has fallen off the map as a place for conversation, it still pulls its weight in music promotion, and that is why Facebook was so interested in MySpace. With the launch of Ping, an iTunes music social network, two months ago, Facebook wants to ensure that they will be ready for any possible competitions in the future.
I’m not really sure about this move for Facebook. I’ll admit that MySpace does do a good job of being a venue for music, and I actually go on some bands’ MySpace pages every once in a while. Yet, Facebook is Facebook, and I expect them to create a far superior music community on their own without the help of another site. So if Facebook was looking to impress me, I don’t think that accepting the white flag of a now beleaguered website was the best way to do it.
In my presentation last week, I concentrated on online gaming, which included covering Zynga. Zynga is the largest and most well-known developer of Facebook game applications. With hits like Farmville and Mafia Wars impressing dozens of brands to invest in them, Zynga is making large profits and ensuring their future financial viability. Yet, they are still trying to maximize their profits by selling user information to third parties. Not surprisingly, these sales have caused lawsuits and other troubles for the company.
In this article by Coffee Today, it discusses the latest major lawsuit against Zynga. This class-action lawsuit is by a group of people who had their information sold by Zynga to third parties. Interestedly, Zynga is not worried about their legal troubles, and seem to shake it off like it’s no big deal.
Is Zynga entirely wrong by doing this? Sure, they definitely should be more open to the fact that users’ information is being sold, but should users really expect the game to be entirely free? After all, Zynga should be able to make a profit somehow. Although people are worried that the information could end up in the wrong hands, this information will most likely be used for advertisements and nothing worse, and advertisements that are targeted directly from the users’ information will most likely be integral in the future of Internet surfing. As long as the information is going towards better targeted online advertisements, I think that it is acceptable for Zynga to profit from their non-paying users if they accept to the terms and conditions.
Do you know when someone stands up in a room like they are more important than anyone else, and says something like they are God's gift to all of us, just so they can have all the attention? I call it grandstanding, and I hate it because it makes the rest of us feel like we are all lesser beings.
I feel the same way about "vlogging." When we were watching the Lonely Girl video in class, I almost wanted to turn away because watching her just aimlessly talk to me got on my nerves. See, I am a big believer in the phrase that some people are "all style, no substance," and I feel that if you have nothing worthwhile to say, just don't say it. No matter how well you can say it or how cute you think you are when you say it, please just avoid talking. Reserve those random thoughts for a lame Twitter account, or a Facebook status... Sorry, but I had to get that rant out of my system.
Ok, I'll admit that I may be over exaggerating and over generalizing people that "vlog." I am sure that there are a lot of people that enjoy following and watching vloggers. Also, I am sure that a lot of vlogs have great content that people are interested in learning more about. Yet, you have to understand where I am coming from. I am a person who likes to be low key, and I can't stand when someone always has to be the center of attention. One thing that I love about the Internet is that it is based on pure substance where your content has to be authentic and interesting or else people won't pay attention to it. I feel that vlogs represent the complete opposite, and promote personalities that are unauthentic and tailored to a specific "invisible audience," which Nussbaum referred to in "Say Anything." These people will do anything for people to watch their vlog. Whereas, I feel that a traditional blog is more likely to show the authenticity of the author and his work. Even though blogs and other new media are not free of bloviation, I rarely feel that like I am being talked down to when I read a blog. In my opinion, I think that most vloggers are just looking for more attention than everyone else.
In the end, I know that this is really just my own personal vendetta against vlogs. Some people love them, and perhaps, I just haven't found the vlog that was right for me. Yet, I don't think that time is coming anytime soon. I'll continue to blog, post, tweet, and even check-in, but if you ever expect me to vlog, don't hold your breath.
(Seriously, buddy, you made me smirk, but do you really have nothing else to do?)
Last year, my sisters and I randomly asked my mother a question, “Did you ever get sick of watching Sesame Street with us when we were young?” Her answer sort of surprised us. She said that she did not really mind watching the show with us because it always had an uncanny way of making her laugh. That's exactly what I was reminded of when I saw this article. Through bringing in big name celebrities and telling jokes that go way over the heads of children, Sesame Street has always had it’s ability to still entertain a more mature audience. Now, Sesame Street has taken another step by using social media to connect with their older base.
The numbers speak for themselves. The Sesame Street Facebook page has over a 125,000 likes, and their Twitter account has over 268,000 followers. All of these numbers pale in comparison to Elmo’s Facebook page, which has over 457,000 likes. Also, Elmo is all over YouTube.
YouTube is really where Sesame Street succeeds with social media the most. They post some of their clips from the show so that everyone can see them at anytime. Many of these clips have gone viral. Here’s one video where Grover gives his own take on the well-known Old Spice commercial.
It's really cool how a child and adult could both watch these videos, and enjoy them for different reasons. Here’s another one that parodies HBO’s hit show TruBlood…
Furthermore, Sesame Street is yet another brand that has used social media to reach out to a different audience than they normally wouldn't be able to engage with. By creating content that is entertaining for all ages, Sesame Street continues to not be just another "kid show." I am sure that by maintaining their current strategy, they will keep on growing their popularity with an older audience, achieving a kind of a "cult following" on the Internet. I for one can personally guarantee that with their funny jokes and lighthearted humor, they got a 'like' and 'follow' from me.
Twitter is becoming an important part of every business's attempt to market their brand online. But has Twitter become so important that it can replace an actual website itself? That is exactly what a company called Kapchatka Digital Locro of Buenos Aires, Argentina has done to their website (http://www.kamchat-k.com/index_en.php). They have one main Twitter page as a homepage and then several other Twitter pages as the content sections of the website. By using the new Twitter, people will be able to search for the things that they are looking for. As more people get on Twitter, this could become useful since people will have no need to leave Twitter to learn information about them. Also, websites are expensive, and for some small businesses, they can be a very heavy burden to run.
So all of the positives considered, I still think that this is one risk not worth taking. By doing a little research (yes, I had to literally research), I've come to the conclusion, or even better, educated guess, that Kapchatka is a social media communications firm, not much unlike the one I intern for. I guess that this new Twitter website is supposed to show that they are "cutting edge," and that they think out of the box. Obviously, they are cutting edge, but I believe that they may be too cutting edge for their own good. The fact is that even though Twitter is continuing to grow in popularity, it is no where near popular enough to be able to reach out to everyone online. Getting acclimated to Twitter takes time, and a person who would be interested in their services would need to be a Twitter user himself to be able to fully understand what products they offer. I consider myself to be very acclimated with Twitter, and even I was confused. Also, far more people are on Facebook than Twitter. If they really wanted to make it easier for potential clients and their selves, they would have created a very in depth Facebook page using custom tabs. Therefore, although their idea is creative, I believe that it is just way too far ahead of its time.
